Susan Sarandon unveils
Soda Stream at Environmental Exhibit in Chicago. Below is a statement from the Academy Awarding winning actress/Environmentalist.
"I'm here today to shed light on a problem most of us don't usually think about –
the devastating impact of our national bottle habit, especially as it relates to our soda consumption," said Ms. Sarandon. "The recycling rate in America is less than 25 percent. Troubling news to say the least," she continued, "Particularly considering that this means that 141 billion beverage cans and bottles go to landfill each year."
The "Cage" environmental exhibit shows the number number of bottles and cans the average American family will use over 5 years. It is a 6x6x12 foot cage containing 10,000 bottles and cans. Only 25% of Americans recycle, so most of these bottles and cans will end up in landfills.
SodaStream's innovative home carbonation system offers soda-loving consumers an opportunity to free themselves from bottles and cans. Using a sleek, compact home soda maker, anyone can transform plain water into fresh, fizzy soda in seconds, without the lugging, the storing – and the disposal – of plastic bottles and aluminum cans.
By making your soda or sparkling water at home with SodaStream, 1 reusable SodaStream bottle can replace all 10,000 of the bottles and cans seen in the "Cage". It's incredible how much bottle and can waste we have in the US.