Random Facts

• The manly thunderous voiced former NFL player, studied history in college. 
• He also used to own a restaurant on Melrose in Los Angeles called JoJo's BBQ.  

The Physical Ramifications of these Ads:

• Women's reaction to Mustafa may not only increase Old Spice body wash sales but gym memberships.
• Just looking at Mustafa answers the question, "What's my motivation?"

On the cultural front:

• The name Mustafa (Arabic: مصطفى‎); is an epithet of Muhammad that means the chosen one. It is a common first name throughout the Muslim World. *We have not confirmed this as his cultural background

• The success garnerd by the selection of this hunky African American spokesperson for Old Spice is creating much attention and analysis in the marketing world.  Mustafa has landed a deal with NBC and a part in the new film based on the play by Nzingha Stewart" For Colored Girls Who Have Considered Suicide When the Rainbow Is Enuf", produced by Tyler Perry.